To meet the growing demand for professionals with advanced skills, UNC Charlotte launched the Online MBA in August 2022. The new program offers an advanced core curriculum covering all functional business areas and a choice of concentrations that are designed to offer the strategic business skills that industry demands.
- Business analytics: Decision modeling; recency, frequency, monetary value (RFM) analysis and data mining (SAS and Python)
- Digital marketing: Digital marketing strategies and tools, social media analytics, product/brand strategy and management, market segmentation, online advertising, social networking, IMC (integrated marketing communication)
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